Smart packaging is a relatively new concept that has become increasingly popular in recent years. Cutting edge brands are leveraging smart packaging to help themselves stand out from their competition. And, customers have certainly taken note. If you’re already ordering wholesale poly mailers it might be worth talking with a packaging company about smart packaging options for your brand.
What is Smart Packaging?
It’s important to start by actually defining smart packaging as many people don’t know exactly what this term refers to. Smart packaging goes beyond the standard Polypak packaging options. It refers to packaging with any type of extended function. There are two key types of smart packaging: active packaging and intelligent packaging. We’ll take a look at both of them here.
1. Active Packaging
Active packaging helps improve the shelf life or the quality of the packaging contents while they are being stored or shipped. If you’re currently ordering custom poly mailers wholesale for a perishable product, it might be worth enquiring with polypak Packaging to see if there might be a better option for you.
There are a number of ways that active packaging can help improve the shelf life or quality of its contents. Typically light filtering materials, oxygen, antimicrobial coatings or moisture-regulating materials are used. These components can be directly integrated into the packaging. Or, alternatively, they can be added in as a separate component. Either way, this type of packaging will go a long way towards helping you preserve the investment that you have made into your inventory.
2. Intelligent Packaging
Intelligent packaging is a type of packaging that provides added value that goes beyond simply being a container for storage or shipping. This can mean a variety of different things. Firstly, the packaging may have a diagnostic or indicator function. Meaning, it is monitoring factors like tightness, storage time or temperature. Secondly, it may mean that the packaging has information, marketing, protective or automation functions. This type of intelligent packaging is often used for medication containers to ensure that patients are taking the correct dosage by alerting them with the use of sound or light. Truly cutting edge intelligent packaging has even started to leverage augmented reality to find interactive ways to engage the receiver of a package.
If you are curious about whether or not your product can benefit from smart packaging, you might want to consider scheduling a call with Polypak packaging to further explore your options. Smart packaging not only helps protect the investment you make in your inventory but it can also provide added value for your customers. Typically this effort to preserve the quality of a product and provide additional benefits to customers does not go unnoticed. Whoever is receiving your package will certainly appreciate your company’s desire to go the extra mile!
